Details: HOPKINSProduct Marketing SpecialistHopkins Manufacturing, a leading consumer products manufacturer and marketer, is seeking a highly motivated individual to implement the strategic planning, development and execution of specified product lines from concept to commercialization through the entire product lifecycle, utilizing the company's product development process.Responsibilities:- Collect and assure that the necessary marketing information is available to analyze and evaluate market potentials,parameters and customer needs.• Assist in development of marketing activities that promote customer satisfaction and achieve companyperformance objectives.• Provide analysis of sales and marketing data, product costs, special merchandising programs, sales promotionsand other information.• Prepare monthly reports of margin analysis for product lines in order to have accurate, timely information aboutproduct lines and trends.• Assist with the development of sales support materials including catalogs, price sheets, sell sheets, etc. andmaintain product displays with current product inventory.• Keep abreast of industry conditions and trends through direct contact and involvement with customers, industryinsiders, trade and professional associations for improved product marketingQualifications:- Bachelor's degree in business, preferably with a major in marketing.• Two or more years experience in marketing, marketing research or sales.• Knowledge of consumer hard goods, preferably the automotive aftermarket industry.• Strong analytical and problem solving abilities required in the examination, planning and completion of researchassignments.• Proficiency with Microsoft Office Suite, particularly Excel, and PowerPoint. Must implement these applications whilemaking formal marketing presentations.• Excellent interpersonal and communications skills.• Requires some travel to meet with field sales personnel, customers, end users and appropriate informationsources.Hopkins Manufacturing Corp. provides career growth opportunities in a supportive work environment.A complete fringe benefits package includes health, dental, life and disability insurances, 401(k),quarterly bonus plan and many other special programs.Contact us in strict confidence:Attn: Human Resources428 Peyton St., Emporia, KS 66801-1157E-mail all resumes to Visit our Web site: www.hopkinsmfg.comEOE/M/F/D/V Source - Kansas City Star
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